Accelerating 3D Business Roll Out in FY10

Posted on December 25, 2009
Filed Under Make Dot Believe, Make.Believe | View Comments

This past fall, at both the IFA electronics show in Berlin and CEATEC JAPAN2009 in Japan, Sony actively showcased its technological accomplishments in 3D and provided numerous attendees with opportunities to experience the excitement of Sony’s 3D.

In addition, at the “Sony Media Conference” held this past November 19th,where Sony had a number of 3D consumer products on display including “PlayStation 3″-based 3D games, Sony executives explained to reporters and analysts that Sony is aiming for its 3D-related products (excluding content) to achieve sales in excess of one trillion yen for FY12.

We recently interviewed Akira Shimazu who serves as Senior General Manager of the recently-established 3D&BD Project Management Division and Senior Manager of the 3D Strategy Office to learn more about Sony’s 3D business strategy and the advantages Sony brings to this business.

Read the full report here

http://www.intersony.sony.co.jp/whatsat/prhq/2009/12_shimazu.html